Announcing the Brand New
*6-Step Marketing System*
A Step-by-Step Marketing Roadmap Specifically Designed
For Solo-Architects and Small Firms Owners
That Will Bring You the Projects You Want for Your Practice!
A Brand New Program Just For You, For Your
Own Requirements And For Your Specific Practice!
***Warning– The Special Introduction Rate Won't Last Forever, And Only A Handful Of Architects Will Be Part Of This Program At One Time. Read On To Learn More Now! ***
Dear friend,
Are you Ready? Because…
THIS is like nothing you've ever seen, read, listened to or possessed before in the all important arenas of Project Acceptance for Architecture. This will make or break your practice this year in this new architectural economy.
I know what you're thinking. Project Acceptance? New Economy? The current economy is still in the tank, so why should I bother with project acceptance strategies, systems, training, or even thinking about the future when I don't have any projects in front of me? Answer: because the architectural economy is undergoing a radical shift of seismic proportions.
That's why a systematic project acceptance system is a "must have" to gain new projects for any architect who wants to survive and even prosper during the next few years.
Are you one of the few solo-architect or a small firm owners who is ready to step things up and think outside of your "architect's hat" to get the projects you want? Smart enough and willing to learn proven strategies and a step-by-step system to get new clients on a regular basis? Have you wanted to be part of a powerful, ongoing program…but you're on a tight budget?
Well, I've been listening. And that's why I'm now offering the new Six-Pack System, part of the Elite Architect Programs.
My top tiers of membership, Platinum and Titanium, have reported great success over this last year, and memberships in those tiers requires significant investments - up to $7,000 per year because they offer detailed, A-Z, step-by-step curriculums, strategic planning and masterminding specifically designed for their own practices, and hands-on coaching with me.
However, I know that the most astute of you wish to learn my most critical marketing and business strategies and tools to get the clients and projects to your practices at a level that's much more affordable than these top tiers AND with flexibility that reflex your own practice. That's why I have designed this brand new Training Program.
As you will see in a minute, you would be a fool not to jump on this unique opportunity, and be aware that only the most proactive architects will be accepted in this new training program. But first, let's get real here!
If you follow the easy to do steps laid out before you, your success is guaranteed 100%.
100% Satisfaction
If you are unhappy with your results within the first two months of the Program, you can cancel your subscription
– No Questions Asked.
Reality Check Point #1: Spending over four thousand dollars on new software programs like ArchiCAD or Revit won't bring you any new clients. (And don't forget to add all the time it will take you and your team to learn those programs! Yes we are talking about tens of thousands of dollars!!!)
If you're like me, with many years in this profession under your belt, you know well that any of those new programs (or any "green" certification for that matter!) won't bring new clients to your door. Then what should you do?
The answer is simple: you need to be the one in control of when and why prospects contact your practice. You no longer can leave it to "luck" in this new architectural economy. And let me be clear here, the good old days when the phone would ring to announce new projects are gone and gone forever.
This new program will give you the tools and strategies you need to be the one In Control of when and which projects will come to your door.
Reality Check Point #2: People, just like you, don't trust anyone anymore…and I'm sorry to burst your bubble, this includes you - Mr. Architect.
And I'm just like you on this one. I don't like it at all. But it's much smarter to face the music and to get the tools and strategies available to you to change this into your benefits and let your peers keep wondering why people don't call them anymore.
You will learn in this new program what you can easily put in place to not only ensure that people trust you, and even better, show them that you are the only one that they want to work with, removing any barrier to getting the fee you deserve for your services
Reality Check Point #3: People just don't know where to look or how to find an architect for their project. Even more important to understand, people are not willing to just pick one out of surfing the internet and looking at pretty pictures. Why would they?
The main problem that architects are facing today is to gain exposure and to ensure that people can find them among the "clutter." "Should I pick Ms. Architect A or Ms. Architect D, I can't tell the difference, they all do nice projects???"
You will learn in this new program what you need to put in place at low-to-no-cost to ensure that you are right there in front of people when they are looking for an architect, and even more critical, how you can be in front of those that are not yet looking for one so you can be the only logical and emotional decision for them.
6-Step System is ideal for solo-architects and small firm owners who are ready to take action to get the projects they want – at no to little cost!
This is a six module program in which you will gain the most critical step-by-step strategies and tools you need to put in place to get a sophisticated system to attract the projects and clients you want on a regular basis in your practice. And best of all? 6-Steps will focus on strategies you can and should start implementing immediately in your practice that are low-cost to no-cost!
Let's take a look at exactly what these strategies and steps are right now, so you can fully understand what you are currently missing to get the projects and clients you want for your practice!
What the 6-Step System covers:
1. Website Must-Haves: Get Ready for Them With an Irresistible Website
The internet has changed forever in the past few years and most people are now searching online first to find any professional, architects included. The new reality is that it's no longer enough to just have a pretty website; you need to have one that provides the results people are searching for. If you don't know what those results are, people will go somewhere else. (If you don't have a website yet, this needs to be on top of your priority list!) I will share…
- What you absolutely need on your website and what you don't want to have and/or do to keep your prospects on your site instead of any of your peer
- How to make it easy for them (your future prospects) to find the information they want and need from you
- What you need to easily put in place to ensure that your visitors give you their contact info (if you don't do this, there is no reason for you to have a website…it's that critical)
- How to make your visitors stay on your site longer so they don't think about going somewhere else (you will be surprised by what I have to tell you here)
- Secrets to leveraging your message so visitors want to learn more about you (web-designer "wannabe-experts" think they know, but you'll finally learn the real truth)
- Your website needs to be more than a "pretty portfolio," otherwise you are wasting your time AND your prospect's time
*** Special Bonus: You will get a Free Report Template for you to use on your
website to get the information you need from your prospects!!!***
2. Online-World: Behind the Scenes Must-Know to Get Them in Your Web
No matter how good of an architect you are, this topic determines whether your message gets found and read or passed over within seconds. It's a jungle out there – if you don't know what you are doing, nobody will do it for you unless you spend lots of money (and too often too much money) for the results they will give you. Join me to learn…
- What common mistakes to never make on the internet (those who don't know these quickly become lost in that jungle and nobody can and will find them)
- Little-to-no cost strategies that you have to use to ensure that people looking for an architect will find you and will not look for someone else
- My secret weapon that I use to ensure people find me even if they are not looking for me (I will show you how you can use this to easily beat your competition)
- Step-by-Step suggestions of how to properly use the online world (whether you're new or established marketer, these tips will bring more visitors to your practice)
- How to make sure you invest only the amount of money you want and get the results you are looking for (you have to know what you are doing to ensure you don't waste your hard earned money and valuable time)
- Google is still the giant, and he better be your friend
I took the ‘plunge' with Christian's 6-Step program after reading and being really impressed by the information provided in his 15 Mistakes Architect's Make in Promoting Their Services email series. I've always been better at interacting with clients once I get them, than in the task of beating the bushes to find them. I had used ads and Google Adwords in the past and my lack of results trying those things pushed me to decide to get the help needed to get my practice to the next level - that meant Christian's "6-Steps."
In each modal, I'm amazed at the amount of information shared by Christian and how easy he makes it for us architect business owners to implement good client acquisition strategies in our practices.
It is difficult for architects to find the right direction and know which steps to take to find clients. Let's face it, our schools are good at teaching design and the AIA isn't all that helpful for the small firm. That kind of "hole" in business thinking meant I was often just doing the work in front of me with no active strategies and tools to generate a constant flow of future projects.
One of the best things about the "6-Steps" is the specific assignments each month to help me stay on track and know where to place my focus for getting results. Christian's valuable advice also helps me avoid making costly mistakes that I have too often made in the past because of not being really sure of what to do.
Any architects serious about getting the results they want for their practice need to take the "plunge" with this 6-Step program!
- B. Powell
3. Ad Campaign: Your Simple Guide to Get them to Your Web
When was the last time you used an ad and actually directly got a project from it, let alone had people call your office (include here your latest brochure if you want)? That was back then when projects would easily come your way, but this is now and I will show you what you need to do to get the results you want from your investment in your ad. The internet is a powerful tool and gets even better when you add an ad to it! Listen in for your dose of…
- Why you can't succeed in this new architectural economy without using ads (that is if you are tired of fighting with twenty of your peers for any new projects)
- Pro and cons of using small or big ads, and much more
- What you need to always include in your ad, and even more important what never to include (these mistakes can cost you hundreds if not thousands of dollars for no results from your ads, and same goes for your brochure)
- The best place to use an ad – for example, what day and in which section your ad runs in a newspaper makes the difference between people calling you or not
- Specific strategies you need to put in place before and after the ad runs to get more results from your investment (you would be a fool not to do these)
*** Special Bonus: You will get a Free Proven File of an AD for you to use in your
local Newspaper or any magazine to get more clients to call your firm!!!***
4. Your Leads & Social Media: Get Them To and In Your Funnel
Do you have leads? Do you keep a list of people that previously contacted you but for some reason decided that it was not the right time to go ahead with their project? Do you know why they decided to call you in the first place and then decided to put a hold on it? All your past clients were leads at some point and you need to have a system in place to get the most projects out of these people that raised their hands to tell you that they wanted to work with an architect. The best part is that you will be able to remove all fee competition with your peers by being the only one in their minds. Join me to find out…
- Secrets behind my Free Report and all the steps attached to this simple strategy (you can easily use it for your practice…and you will find out how I got you to read this right now)
- Don't like the major Social Media? If you are not on it, you can be sure that some of you direct completion will be there…you can't afford not to be there and I will show you how to do it in no time and by having fun (yes, really!)
- Build an enormous email list of ideal prospects and future clients to get a constant flow of new projects (so you don't have to wait and hope for the next one)
- Write your own articles to ensure that your leads get to know you as the expert in your area
- How you can easily stay in front of your leads at very low cost AND very little of your personal time (staying in front of your leads means that they will think about you and only you when it's time for their project)
- The online world is important, but it is not the only tool you need to use to get new prospects and I will show you how you can easily find new ones
As I am starting my own firm in the near future, I decided to start the right way by implementing Christian Hogue's 6-Step System now to ensure that I would have a solid marketing system in place to generate prospects from the start. I can say that it was a wise decision and can see the money I'm saving by avoiding all the different mistakes that most architects make without Christian's help.
Starting my own firm from the marketing perspective no longer seems a daunting task. I already have more tools and strategies than I have would have guessed were available even with all the years I've been in this profession. In addition to this, I have now a clear road map of the steps to put in place that help ensure a constant flow of projects in the specific market I've picked once I pull the trigger.
I would recommend this 6-Step program to anyone thinking of starting a firm and definitely to anyone with an existing one. This is without a doubt a wise investment of time and money!
- M. Kilkelly
5. Your Phone: Step-by-Step System to Get Them to Say Yes to You and Only You
Regardless of what you think of your phone, this underused tool determines whether your message gets across or not and IF a prospect will turn into a client within seconds. Getting more projects by improving your phone isn't a theory…it's a proven, psychological strategy. Even better, it will cost you nothing to improve your results. Join me to learn…
- The type of questions you need to ask and answers you need to get (no, this is not what the prospects will tell you first; you need to ask the right questions to get what you need from them otherwise your wasting your time answering the phone)
- How you can easily help the person that usually answers your phone (either you or someone else) stay focused, motivated and organized to get the information you need to get the prospect to turn into your next client
- Why you need to use a script every time a new person calls your office (you need to prepare if you want to get the best results)
- What you specifically need to say on your voicemail message if you want people to leave you their information so you can call them back (this is really an easy/no cost fix to get the results you want, if you know what you are doing and why it is working that way)
- How to easily position yourself as THE ONE from that first call (you only have one chance to show your prospects that you are the one before they call someone else)
*** Special Bonus: You will get a Master Sheet for all Incoming Calls to your
practice so you finally ask and get the information you need from your prospects!!!***
6. Follow-Up: Get Them to Stay With Only You Until They Are Ready to Say Yes!
This is one of the most misunderstood steps in getting new projects on a constant flow in your practice and one that too many architects continually put aside – which is your chance to easily step-up among all your peers. You can do this by spending very little time while providing valuable information to your prospects to position yourself as the only logical and emotional choice for them. I will share…
- Simple strategies to stay memorable and relevant (if they are not ready now, you need to keep on top of their mind by providing them good reasons to think about you)
- How to use this follow-up time as your opportunity to educate them on all the benefits they will get from working with you (the fight of "who" to work with will be already won over all your peers, making your fees irrelevant to your prospect's final decision)
- Nuts and bolts on how often/when/how you need and should follow-up with your prospects (if you want better and real results, you need a specific system in place)
- What type of information you need to send to your prospects and how you can leverage your time and efforts to do it for maximum results
- Outside critical sales systems you can put in place to improve your success rate at getting new projects (you can't put all your eggs in one basket if you want new projects in this new architectural economy)
I decided to join Christian's program since I was looking for new and predictable ways to promote my services. Most of the leads that I had previously for new projects in my practice had dried up as a result of the sluggish economy.
I got a referral for a really nice residential project within just a few months of his 6 Step Program from former clients, even though I hadn't heard from them in years; one simple strategy explained in the program did the trick. I just wish I would have thought about it myself earlier!
I would encourage any solo architect or small firm owner to use this program to gain the strategies and tools they need to get the projects they want for their practices!
- D. Beckwith
Important: Only 30 Committed Solo-Architects and/or Small Firm Owners Will Be Accepted in This New 6-Step Program at Any One Time
This powerful training program is designed to help you put in place your best strategies for your practice—and to help you achieve your best results ever! I only want architect owners in this new program who are serious about receiving the help they need to grow, and I want to be sure I have enough time to focus on each of them. That’s why I will accept only 30 members in this new program at one time (max 30 per period of 6 months) and why I require a brief application as well.
You spent years (perhaps decades) learning to be a better architect, now it's time to invest a few hours to put more hard earned architectural skills to use helping more clients! If you are not willing to invest in yourself, you don't have a practice, you have a hobby!
This six-step training program will also put your project acceptance skills on steroids in the profit, growth and satisfaction categories. One of the big secret behind the Elite Architect Programs is gaining the right mindset and taking action in your practice to get the clients and projects you want. In other words, putting the 6-Pack System program into place in your practice will help you take, and take repeatedly, in a consistent way, effective actions when offering architecture to your new clients. This process will have a "success spill-over" effect on your entire practice.
And remember, not only are all these strategies low-cost to no-cost, but they will be useful in your business success library for YEARS to come. I made sure that all the content you'll be learning in these six modules are solid and proven and here to stay… these recommendations are NOT fly-by-night tactics that will only work for a month or two! It's a small investment that surely makes sense.
There are two options available to you;
Option #1: You can take up to 6 Months to go through the program.
This is the best option for those of you that are in a tight budget and need to see results right away! The last few years have been very though and let’s face it, it’s still going to be difficult for those that are not taking control of their business!
Option #2: You can take up to 12 Months to go through the program.
This is the best option for those of you that currently have projects on the table and that understand that it is by consistently improving your marketing system that you will get and keep the practice you want AND getting the fees you deserve!
Now, let's look at everything you receive as a 6-Step System member...
Privileges of the 6-Pack System include:
- 6 Training Modules covering my "Low-Cost to No-Cost" marketing and business strategies curriculum in detail for you to learn over a period of 6 months
- 6 Live Q&A calls that answer your questions regarding each modules when You are ready for the call. Get coaching live with me on the phone and receive guidance on issues relevant to your specific practice
- Audio Files of All Training Calls so you can learn on your own terms when you have the best time for it over a period of 6 months
- Bonus #1: Free Report Template for you to use on your website
- Bonus #2: Proven Template of an Ad for you to use in your local newspaper or any magazine of your choice
- Bonus #3: Master Sheet for All Incoming Calls to your practice to get the most of all calls from new prospects
- Bonus #4: One Emergency Call for you to use at any time during your 6 months!
Privileges of the 12-Months 6-Pack System include:
- The Architecture Marketing Bible (Value of $799);
- 6 Training Modules covering my "Low-Cost to No-Cost" marketing and business strategies curriculum in detail for you to learn over a period of 12 months
- 12 Live Q&A calls that answer your questions regarding each modules when You are ready for the call. Get coaching live with me on the phone and receive guidance on issues relevant to your specific practice
- Audio Files of All Training Modules so you can learn on your own terms when you have the best time for it over a period of 12 months
- Bonus #1: Free Report Template for you to use on your website
- Bonus #2: Proven Template of an Ad for you to use in your local newspaper or any magazine of your choice
- Bonus #3: Master Sheet for All Incoming Calls to your practice to get the most of all calls from new prospects
- Bonus #4: Tree Emergency Calls for you to use at any time during your 12 months!
And there is more!
In addition to all your 6-Pack benefits above, you also receive a Free Copy of my new book: The Profitable Architect – shipped to you for free…You already have your copy? No problem, I will give you your money back!
Best of all, I've designed this 6-Step System to be
Your Own Program
You will be shocked at how low you can have access to all these strategies/tools/bonuses and my new book! (***Keep in mind that some of my top Elite Members have paid up to $7,000 per year to have direct access to me!***)
I designed this new training program specifically for those of you who are serious about the success of their practice AND also taking account that each practice is different with schedules changing all the time. This is why I give you 2 options to be sure you can go through each of the 6 modules and all additional information in your own time.
You can decide to learn and apply the first module, including your one-on-one call in one week, or in two months if you are willing to make major needed changes to your practice. It's up to you. My role is to ensure that you have all the strategies and tools that you need for your specific practice. The foundation of the success of my program is based on the success of your practice!
Here's an example of an email I received from John, one of my members using a strategy that we had talked about for his practice and that cost him less than $300. Here's the email he sent me:
The trip went very well.
Two of the three enquiries look like they are turning into proposals for 3 new projects – one of the ladies brought a friend along who wants to do a small development as well. The other enquiry was from a local builder who we might also be able to work with.
Other than that, several of the contacts are also turning into proposals for new work, ranging from sketches of new pool areas through to new houses and large mixed use retail and motel developments.
So this week is a lot of proposal writing!
As you can imagine, I'm always very glad when I get emails like this one from my members! If you want to get results like John for your practice, you need to grab your spot in this New 6-Step Program otherwise you will be like too many of your peers: hoping for the next project to somehow show-up to their door.
You need to be the one that is in control of the success of your practice - you can't leave it to chance!
So while the program could easily be offered for up to $7,000 in full, the 6-Steps Option #1 (6 months program) is now offered to you for only $229 a month and to you for only $356 a Month for Option #2 (12 months program). When you add up all this value -- you've got a program that's a MUST to participate in!
***For A Limited Time Only: GET 33% OFF From The Regular Price***
Option #1 Is Now Only $153/ Month
Option #2 Is Now Only $239/ Month
Ready to Secure Your Place? Click Here
(Same Price For International!)
So... are you ready to get Your 6-Step System?
Are you an architect owner who is ready to step things up to the next level? Are you ready to make 2010 your best year ever? Are you ready to learn proven strategies from a proven entrepreneurial leader? Have you wanted to be a part of a powerful, ongoing business program? Excellent! To activate your membership in the brand new 6-Step System of the Elite Architect Programs, sign up below via our secure online registration form. Click on the secure order link below so we can enroll you in the 6-Step System of the Elite Architect Programs right away! (You will get your application form once you sign-up below.)
***FAST ACTION: Remember, Only 30 Solo-Architects and/or
Small Firm Owners Will Be Accepted in This Training Program
at Any One Time (20 in Option #1 and 10 in Option #2)***
Yes, I'm ready to commit to taking my practice to the next level with all the no-cost to low-cost strategies I'll learn in the new *6-Pack System* of the Elite Architect Programs.
I understand and agree that the 6-Step System program is designed as a six-month curriculum and I am committing to invest in the entire program.
I further understand and agree that if, for any reason, I choose to remove or cancel myself from this program within the first two months, I only need to inform Architect Profits, Inc. via email to stop the payment on the remaining month(s), but that no refund will be done for the previous month(s). However, if for any reason I am not accepted into this program, my first payment will be refunded.
I'm assured this online transaction is 100% secure and after my information is received I will get an electronic receipt and instructions on downloading and submitting my application form.
I'm ready to reserve my spot in the
6-Pack System of the Elite Architect Programs
At this Limited Time Offer
If you keep doing what you've always done, you're going to keep getting what you've always gotten. Your time for change is NOW.
I'm looking forward to helping YOU receive the keys to the INCOME, TIME, and FREEDOM you've been craving in your practice, and your life!
To your Success -
Christian
PS. If you've read my Free Report on "The 15 Most Common Mistakes Architects Make In Promoting Their Services", this should be a "non-decision" for you! If you somehow arrived here without first reading those, I urge you to sign-up right now to get your copy of my Free Report. I promise you will be right back to secure your spot!

















