Hi there,
Christian Hogue here.
After many years of research I found something grand and a well kept secret: there is a way that you can get results for your marketing efforts with ways to measure those results. Basically there are simple ways to find out what works or not when you are promoting your services without wasting your money. What is really surprising is that there are concrete rules that apply for any professionals (including architects) selling their services that work time and time again.
You see, what you need is a well defined system with well defined steps that are proven to work to get real results. Otherwise, you just hope for the best.
I knew I had to share this with my fellow architects. Not only there is a way to get the business you want, there is also room for all architects willing to do what it takes to get there. I have therefore created a report on the 15 most common mistakes architects make in promoting their services.
I can guarantee you that your business will change only for the better by reading it.
Most of these rules are really simple; the only problem is that you need to know what they are so you can apply them. Here is one example of a Marketing Mistake done over and over again: it’s not enough to do some networking. If you don’t systematically follow-up with people that get in touch with you, you will lose them. There are some very straightforward and effective ways to do this, but it needs to be done the right way and in the right order to get the results you want.
How many time have you told yourself “oh yes, I should go to that restaurant” and then just forgot about it. Well, it is the same thing with people that you have met months ago. And forget about those that you’ve met years ago: they’re gone to the next architect that will be in front of them when they will need one!
I bet you already looked at the pictures below before
reading the text above…
Want to know how to use this to your advantage and find
out
which one of the two pictures works best to promote your
services?
The question is actually what works best for your future
clients, not for you.
You see, this is a critical difference!
It’s very easy and here is what you should know about the two pictures above. The one on the left is a picture I took in Barcelona in one of those great narrow streets. The one on the right is a photo of a condominium building I took in San Diego. Probably like you…I prefer the one on the left…
BUT YOU NEED TO KNOW BETTER!
As far as promoting Your Services goes, it is actually the type of picture on the left that You should avoid working with in Your Marketing (especially on your website)…Sorry it is a proven fact…
Why? People outside architecture, aka Your Future Clients, won’t understand the picture on the left. As far as the one on the right, they will understand what it is about since it is a straightforward picture that explains one simple thing: what the building look like. Not only won’t they understand the one on the left, they will be scared by it. Yes scared because this picture will mean to them that they won’t be able to understand you AND that you won’t be able to understand THEIR needs.
See, this is a Big Marketing Mistake done by most Architects:
it’s all about them and not the Client.
This is not the way clients operate: it is all about them, not You the architect. And yes you are the same with other professionals. When you go to the doctor you want to talk about you, not about the doctor… And You can find out more of those Marketing Mistakes done by most Architects in the Free Report (value of $189.00) just by signing up for it in the box below.
Bottom line for your pictures: keep it simple, keep it clear, keep it in a way that Your Future Clients (they are not architects) will be able to understand what the picture is about…Remember, It's About Communicating To Them, Not Your Fellow Architects !!!
This Critical Free Report reveals:
- 3 Top strategies and tools to position your firm in front of as many new prospects as you want, even before they are ready to become a client.
- What kind of information clients really want to know proving you are the best Architect for them to work with. (It isn’t what you think!)
- 5 Easy ways to become the logical (and emotional) choice for prospects to pick.
- 3 Quick ways to change the frame of mind of clients for getting proper fees.
- How the same effective tools and strategies used by other licensed professionals in other industries work for our licensed profession too--isn’t it time architects made the same kind of money as other professionals?
- 3 Simple, concrete strategies that show you how to be in front of people not currently looking for an Architect but will realize they need your help.
- What’s Guaranteed to work for firms sized 1-15. LEED or Not.
